Tuesday, April 22, 2014

Steve McQueen's Jaguar XKSS

Steve McQueen, known for his love of fast cars and motorcycles, bought his Jaguar XKSS in 1958 before his career had taken off.

As his fame increased, so did his daring:

He drove fast and ran from the cops without second thoughts. Once, he tricked a patrolman into racing him and a supposedly in-labor Nellie to the hospital; Nellie was pregnant, sure, but only by six months. McQueen waited for the patrolman to leave, then told the nurses, "false alarm." Nellie was so angry she didn't speak to Steve for the rest of the day. 
Read the full story here: Retracing Steve McQueen's Los Angeles in his Jaguar XKSS

#Jaguar #ScituateCollision

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Tuesday, April 1, 2014

Back Up Cameras Will Be Mandatory in 2018

  NHTSA to mandate back up cameras on all new cars

Beginning in 2016, the NHTSA will start phasing in a requirement that all new cars, SUVs, trucks and vans come equipped with rear view visibility systems.

All drivers will now have a 10 foot by 20 foot view of what's behind them.

"In a 2010 report, the DOT's NHTSA said that each year 210 people die and 15,000 are injured in light-vehicle backup incidents, with about 31% of the deaths among kids under age 5 and 26% adults over 70."

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#BackupCameras #ScituateCollision

Friday, March 21, 2014

Marketing in the Auto Industry is Changing

Social Media is Changing the Way Automakers Market

Social media has changed the way automakers are reaching out to their customers and prospects.  Whether they like it or not, everyone has an on-line presence; and you can't always control it.

At the recent Automotive World Megatrends 2014 USA conference in Dearborn, MI, Google executive head of Automotive, Meredith Guerriero, shared her views on changes facing industry marketers and cited examples of how they have responded.

At the crux of her remarks, like it or not, digital is the new normal.

5 Things to know about automotive marketing trends from Google exec

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#AutoMarketing #ScituateCollision

Saturday, February 8, 2014

Comedians In Cars Getting Coffee Series

Jerry Seinfeld with Howard Stern

Jerry Seinfeld and Howard Stern take a ride in this 1969 Pontiac GTO Judge and discuss their lives and careers.  Eventually they end up in the grocery store and guess the price of household items.

This episode is one of the more serious segments in the series.

View the video at:

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Tuesday, December 31, 2013

Mercedes Looking To Jump to #1 US Luxury Brand in 2013

As the Year End Data Comes In, Mercedes Looks To Be On Top

In the hotly contest luxury brand market, it looks like Mercedes-Benz is going to be number 1 in the US for 2013.  Final 2013 data will be available in early January, but projections indicate Mercedes will beat out their chief rival, BMW.

#Automotive #Mercedes #LuxuryCars

Thursday, December 19, 2013

Luxury Automakers Are Going Green in 2014

Infinity, BMW, and Mercedes Going Strong with Hybrids

Luxury automakers are going strong into the green, hybrid market.  The 2014 BMW i8 gets an astounding 94 mpg and goes from 0-60 in less than 4.5 seconds.  The i8 also carries a price tag of over $135,000!

Read about the Infinity, BMW, and Mercedes hybrids coming in 2014.

#Automotive #BMW #Infinity #Mercedes #Hybrids

Saturday, December 7, 2013

Using Google+ to Connect with Customers

Toyota is using Google+ Hangouts interactively with customers

Google has been rolling out new tools for businesses as part of their Google Plus platform over the past couple of years.

One of those tools are Hangouts.  Hangouts let you connect with other users over video and share your screen.  Hangouts go far beyond video conferencing though.

Toyota has taken Hangouts to a new level and lets customers collaborate on customizing a car together, and can even bring in a Toyota representative to answer questions.  

#Automotive #Toyota #Google+ #Hangouts