Friday, March 21, 2014

Marketing in the Auto Industry is Changing

Social Media is Changing the Way Automakers Market

Social media has changed the way automakers are reaching out to their customers and prospects.  Whether they like it or not, everyone has an on-line presence; and you can't always control it.

At the recent Automotive World Megatrends 2014 USA conference in Dearborn, MI, Google executive head of Automotive, Meredith Guerriero, shared her views on changes facing industry marketers and cited examples of how they have responded.

At the crux of her remarks, like it or not, digital is the new normal.

5 Things to know about automotive marketing trends from Google exec

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